Tag Archives: B Corp

Public Health in Action – Linked Up/In

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“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.” –Margaret Mead

Margaret Mead’s quote eloquently describes what I see on a regular basis living and working in Durham, North Carolina. Since moving south from Washington, D.C. two years ago, I’m consistently humbled and inspired to hear what various groups are doing to improve the local community.

I recently attended a meeting hosted by the North Carolina Chapter of the B Corporation and heard a brief presentation from local B Corp Seth Gross, owner of Durham-based brewpub, Bull City Burger. In his remarks, he described how he opened Bull City Burger in 2011 and noticed a significant turnover in staff he had during his first year. After thoughtful consideration, he decided to focus more time, effort and resources on creating a work environment that was conducive to staff retention and a greater community impact. Bull City Burger was one of the, if not the, first restaurant to become certified as a B Corp in 2014. His leadership, willingness to share his story and advice to other restaurateurs and business owners have inspired countless others. North Carolina boasts 37 certified B Corps throughout the state.

Seth’s story with Bull City Burger is just one story among so many others that reflect the city’s level of community engagement.

My interview with Rob Shields, below, takes a deeper dive into the non-profit organization ReCity and its role in “rewriting the story” of Durham.

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“Durham incubator works to aid youth employment” local ABC news clip: http://abc11.com/video/embed/?pid=1722793

Rob Shields, Executive Director of ReCity

Me: How did you end up doing the work that you’re currently doing?  Describe your journey to your current role as Executive Director of ReCity.  Describe why you’re passionate about addressing youth disconnection…why others should care about the work you’re doing.

Rob Shields: I’ve been in the youth development space for my whole career – sports coach to a campus-based youth ministry Fellowship of Christian Athletes (FCA) to my current role as Executive Director at ReCity – and although my roles have differed, my professional interests have been in serving youth.

Through the years, I became more aware of division within communities. It really opened my eyes to the reality that communities of color experienced in daily life. The gap between rich and poor was huge and I became discontent with structures and systems that reinforced widening of that gap. From there I wanted to focus on community development and envisioned a thriving community where all individuals had opportunities to succeed. And that’s what attracted me to this role at ReCity. I wondered if this model could this be the solution to magnify programs that were already working and facilitate connections to foster collaboration between those programs. We aren’t trying to compete or reinvent the wheel, but our driving force is how best to serve the community.

I have a strong conviction and belief that talent is equally distributed but opportunity isn’t. And this bothers me. Everyone has dignity and we all have God-given skills and abilities and I want to be part of a city that has opportunities for all to find their way. The gap between rich and poor is too wide and ReCity would ideally play a role in creating the city as it should be.

Me: What inspires you on a daily basis, especially when things get hard?

RS: I draw a lot of inspiration from my Christian faith. My belief in serving a god that is redemptive and restorative in nature. I’m inspired to follow in his example of being involved in work that restores and I feel called to do so. My wife and kids are another source of inspiration and perspective. The startup world is tough and it’s so easy to lose one’s identity in work. My family provides me a constant reminder that I have other priorities that I’m responsible for. They bring balance by slowing me down to a marathon pace when I’m normally sprinting.

Me: Can you tell us more about ReCity and your vision for the next 5 or 10 years?

RS: ReCity is a co-working space for nonprofits and mission-driven organizations committed to restoring opportunities for disconnected youth and their families in Durham. Our space empowers our partner organizations to work alongside each other to close the opportunity gaps in our community through strengthening collaboration and pooling resources as well as social capital to achieve collective impact.

In five years we envision ReCity playing a role in rallying the city to act collectively to address social issues like youth disconnection. And since youth disconnection is a complex mix of underlying core social issues, a focus on youth disconnection specifically would simultaneously address disparities and injustices in other areas like education, housing, and transportation among others. We hope to provide a path to stable employment to 1,000 youth by our third year.

In 10 years, I can see our model as a template to address any complex social issue in any city. The beauty in our model is its simplicity. Living out shared values together in a shared space can accelerate the collaboration needed to solve complex problems plaguing cities nationwide. At the core, these issues are not unique to Durham and we hope that others can find value in what we’re doing.

Me: What role does the community have in addressing social issues like youth disconnection, poverty, unemployment, etc.?

RS: Community leaders are vital in shaping our work. We fully recognize that it’s their community; they are the most invested and are the key stakeholders, which is why we follow their lead when it comes to planning and decision-making. ReCity’s role in addressing youth disconnection in Durham has evolved since our inception because of their unwavering support, input and feedback.

Leaders in the community have the biggest voice in addressing social issues, and since ReCity doesn’t provide direct programs like many non-profits, we have to be very selective in working with organizations that are well-respected in the greater Durham community. These organizations must use appropriate methods when addressing core issues, with a focus on personal and professional development over reinforcing the need for ongoing services. Durham’s population is culturally diverse, therefore the youth we serve are equally diverse. 56% of ReCity partner organizations are minority-led, which is critical for us because one our driving core values as an organization is to reflect the diversity of the community we serve.

Me: What are the current needs in the Raleigh-Durham metro area (or focus in on the city you live in) as they relate to social determinants of health (i.e SES, poverty, access to care, transportation, safety, etc.)?

RS: Affordable housing is a huge concern, which is why I’m excited our network has added partners doing amazing work in this area like Housing for New Hope and Jubilee Home. Providing shelter is only one aspect, but creating paths to social mobility and wealth creation through home-ownership is the key. If we can make progress in raising rates of home-ownership, there’s potential to break generational cycles of systemic injustice and poverty.

Access to regular, reliable transportation is another issue, especially for the youth that our network serves. ReCity has started to consolidate services and resources among our partner organizations and we hope to one day be a “one-stop shop” for every type of resource needed to serve children and families more efficiently and holistically. We also hope innovative partnerships can help improve access to regular, reliable transportation. Private companies already have the vehicles and drivers – it’s a matter of reallocating funds to local transportation companies like Uber or Lyft to serve our target populations. Often times, the highest impact isn’t a result of new programs being created, but from intentionally re-purposing or redirecting the resources that are already in place. And that’s what ReCity is all about.

Public Health in Action – Vital Plan Strives for Impact, One Person at a Time

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There’s one lecture from graduate school that I constantly remember. In that particular Healthcare Delivery in the U.S. course lecture, my professor walked through a clinical visit with a recurring patient. Medical students and residents learn to obtain three important pieces of information from the patient: chief complaint (the reason for their visit), symptoms and a brief medical history. He then opened it up to us – was there anything else we would like to know? Coming from a public health perspective, our questions dove deeper into the social determinants of health -physical environment (housing), SES (access to health insurance, employment), etc. –  to clarify if there were any underlying issues causing the patient to return with similar health issues. That deeper dive, he said, was the distinction between the fields of medicine and public health.

An article published by WBUR last month illustrates a shift in medical school and residency programs to integrate public health principles, most notably the social determinants of health, into their learning objectives.

A holistic understanding of each patient is ideal when tailoring a plan not only to treat illness, but to achieve long-term well-being. The whole-person approach to treating chronic illness is what makes Vital Plan a unique part of the vast healthcare landscape.

My interview with CEO Braden Rawls catching up 2 years after our first interview, below.

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Me: I can’t believe it’s been almost 2 years since I published our first blog interview.  How’s Vital Plan?  What’s new that you can share with us?

Braden Rawls: It’s been a busy two years! Vital Plan has grown its customer base significantly, and this has allowed us to recruit ten new team members to continue improving our programs and expanding our reach. What really clicked for Vital Plan was selling our herbal supplement products in bundles alongside supportive health programs. Our signature program is the Restore Program, which includes four supplements plus health coaching support and a six month online course with education about restoring balance in the body through diet and lifestyle.  We’ve received very positive feedback on this program from customers and have expanded it to an international audience, with customers across Europe, Canada and Australia.

Me:  Why was it important for Vital Plan to become B Corporation Certified?

BR:  B Corp certification is important for Vital Plan to showcase third-party verification of our commitment to doing business with integrity. We are on a mission to restore and rebuild trust in the herbal supplement industry after its reputation was tarnished by deceitful players. Being able to showcase our commitment to doing business with integrity has already proven valuable in gaining new customers and recruiting talent. From the start, our goal has been to empower everyone that our organization teaches individuals to become more proactive about their health and to be mindful of the way they live. B Corp gives us a framework to support this mission and put best practices in place to grow our company in a smart, sustainable way.

Me:  One of the illnesses that Vital Plan focuses on is Lyme Disease.  Could you describe why it’s been a major focus for Vital Plan?  How does Vital Plan’s approach differ from traditional approaches?

BR:  Lyme disease is an illness that is personal for Vital Plan, as our founder, Dr. Bill Rawls, suffered with pain and insomnia for many years before ultimately testing positive for Lyme disease. However, Dr. Rawls’ personal struggle motivated him to research microbial illness from all angles, and he feels that Lyme disease is only one microbe of thousands behind chronic illnesses such as fibromyalgia, chronic fatigue syndrome and rheumatoid arthritis. Dr. Rawls believes that the true problem is not the stealthy microbes, but rather suppression of our immune systems that is allowing these stealthy microbes to flourish. He feels that chronic immune dysfunction is the real driver of the increase in chronic disease in developed countries, as exposure to toxins, radiation, stress and processed foods has depressed our immune system and is allowing microbial disease to flourish.

Me:  Vital Plan’s belief in addressing the underlying causes of disease is non-traditional.  Could you speak why your team is so passionate about taking this route?

BR:  The approach of treating symptoms is valuable for helping an individual to live more comfortably short term, but it is generally not a long term solution for fostering wellness.  Our team believes that disease in the body is often the result of environmental and dietary factors that are under our control, such as inflammatory food, chronic stress, and exposure to toxins and microbes. Through awareness of these disease factors, we believe that better health is in reach for many individuals. We feel that herbal medicine and natural healing modalities are also effective tools for individuals to take advantage of to promote healing and restore balance in the body.

Me:  Based on the patients that Vital Plan serves, what would you say are the biggest challenges for them to get back to normal? “Normal” being before their respective diseases produced symptoms so severe that it affected their quality of life.

BR:  For many people, diet and lifestyle changes are very difficult. However, once a person realizes that the food they are eating (or busy schedules they are slaves to) is making them sick, the changes become much easier to adopt. When you begin to associate foods or lifestyle practices with feeling good, your body will begin to crave those foods and practices instead of the ones that make you feel bad. It is all about training your brain to make those connections. Accelerating those connections for people is a big part of the mission behind our programs at Vital Plan.